Super Group™
The right blend of people delivers creative magic - and ideas.
Bring together creative consumers, clients, category and design experts and our expert facilitators for a high intensity creative workshop and what do you have? Super Group™ our creative idea generation tool.
The principle behind Super Group™ is simple: consumers should be at the heart of idea generation, but only the right consumers. We have established panels of consumers all over the world selected for their extrovert personality and creative ability and trained in creative problem-solving techniques.
These consumers interact with client teams In an open and stimulating environment. They act as a catalyst for innovation, letting you look at issues and insights in a new way. We use the latest idea generation techniques to create huge number of sparkling new ideas. We then focus on the best ideas to develop into outputs - full consumer-ready concepts for immediate testing.
Creativity is at the heart of Super Group™ but it goes hand in hand with discipline: all our sessions are rooted in real consumer insights to ensure relevance to your business needs.
