Tweens, Teens, and Twenty-Somethings
At TRU, we don't just understand the youth market...We wrote the book on it.
TRU, a Research International company, is the global leader in tweens, teens and twenty-somethings. For more than 25 years, we've provided the insights that have helped many of the world's most successful companies and organizations develop meaningful connections with young people. Our work has led to the development of countless new products, groundbreaking marketing campaigns, and flourishing brands.
The vision TRU established in 1982 continues to guide us today: To provide an unparalleled expertise in the youth market and to offer our clients virtually unlimited methods for thoroughly researching and understanding tweens, teens, and twenty-somethings.
The TRU Study -- our flagship syndicated product -- is now global, covering youth across five continents and 15 countries. Last year alone, we conducted more than 1,000 qualitative-research sessions and many quantitative studies. To date, we've interviewed more than one million tweens, teens, and twenty-somethings worldwide!
To learn more about TRU, visit www.tru-insight.com.
Case Study
Building a Loyal Youth Market with Innovative Research
