Market Strategy & Structure
RI has spoken to more people about their behaviour and attitudes than any other company - in nearly every country and all categories.
We know what works and what doesn't.
Market strategy and structure studies ask the biggest questions: what do people do and why? They uncover how attitudes influence behaviour, how behaviour becomes habit, and how that drives strategic opportunities for sales, brand building and innovation. They reveal and size the consumer segments underpinning a market's structure.
But because they ask such big questions, they often end up unwieldy and hard to apply. At RI, we have unrivalled experience in running big global strategic studies, and believe that the key to making them successful is to focus on genuine business decision needs.
Our market strategy approach is based on three elements. First is to understand the market - this is as far as most market strategy studies go. Second is to build a portfolio - by acting on opportunities for growth and innovation. And third is to sell - by identifying and targeting profitable new customers and developing current ones.
We link our client's specific needs with these three elements - Understand, Build, Sell - to deliver insight which is fast, actionable and powerful.
We help our clients solve these business issues:
Market Action™
Understanding Usage, Attitudes & Habits
Market Action™
