• Innovation & New Product Development
• Innovation Journey™
• Insightment™
• Insight Navigator™
• Super Group™
• eValuate™
• Super Clinic™
• Product Solve™
• MicroTest™ Nouveau
• Launch Pad™
• Shopper & Retail Strategies
• Market Strategy & Structure
• Branding & Communications
• Packaging & Pricing Strategies
• Customer & Employee Relationship Management
• Tweens, Teens, and Twenty-Somethings
• Ad Hoc Solutions

Consumer EXCITEMENT is crucial for innovation success.

The road to innovation is littered with failures. Research is often tasked with reducing this risk. In reality, picking obvious winners isn't hard - our databases are full of them. But throwing away more genuinely innovative ideas is easy too. Research, in its drive to minimise risk, often fails to spot ideas which could become huge in the future.

At Research International we are dedicated to creating success, not just reducing failure. We believe that you need a clear understanding of the dynamics that lead to this long term success.

Our collective experience and database of over 40,000 real-life innovation cases show us the critical factors that influence potential for a new product or service. The most crucial? A successful concept creates excitement among consumers.

EXCITEMENT makes people more likely to try something new. It makes them see it as more differentiated, boosting the chances of long-term success. And it makes them talk - word of mouth is an increasingly important driver of consumer decisions.

How do you get excitement? Our database shows that ideas that offer them a clear, tangible benefit get people excited - in any category. So genuine consumer insight must underpin your entire innovation journey.

Whether you want to renovate a product or brand to meet existing consumer needs better, or change people's behaviour with true innovation, the right research can help you identify ideas with potential. Innovation research has to go beyond a simple stop-go flag, by identifying the underlying drivers of success guiding the changes necessary to improve ideas.

That's why we developed three tests to predict success. Passing all these tests does not guarantee success, but failing any of them significantly worsens an idea's long term potential. Our framework of metrics used consistently throughout the innovation journey clearly show how your idea is shaping up against the three tests:

• The What - The product must have a recognizable point of difference.
• The Why - This point of difference has to be perceived as a benefit.
• The Wow - This benefit must be exciting enough to overcome barriers to trial

We help clients solve these business issues: