Ad Hoc Solutions
RI realizes that one shoe does not fit all.
Getting a product to market is very complex - for every decision in the marketing mix a company can be faced with hundreds of alternatives. For the past 30 years RI has been known for our ability to come up with custom, bespoke research solutions that address these difficult and complex marketing choices.
We can do this because we have a global breadth and depth of experience that is hard to match. Our experienced client service teams are supported by our continual investment in knowledge management systems and in innovative, custom research solutions developed by our global network of Marketing Science Centres and by Research International's Qualitative team, the world's largest qualitative research network.
Here's just a sampling of the types of ad hoc issues we address:
- Client-customized new product development systems
- Building strategic frameworks - mapping universal needs, attributes and brands
- Choice modeling - building optimum product bundles
- Corporate image assessment and tracking
- Advertising development, evaluation, claim testing and tracking studies
- Daily consumption tracking using mobile data collection tools
- Testing positioning and strategy alternatives
- Promotion screening and optimization
