
International Markets

The focus of global marketers is shifting as a string of emerging markets compete for business press headlines. The maths is tempting: take a brand, scale up its sales to the population of India or China, let the spreadsheet do the rest. But global brands will only succeed in these markets if marketers understand their cultural nuances.
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Welcome to the home page of the world leader in custom market research. We partner with clients the world over, giving them the knowledge to make decisions about businesses and brands, understand people and anticipate and shape their future. We are experts in the
key issues
affecting brands and business today.
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These and our sector specialists work with innovative research solutions developed by our global network of Marketing Science Centres. Our qualitative practice,
Research International Qualitative Space is the world’s largest qualitative research practise and the first global qualitative network.
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