Our Story
Strong insights are power.
Research International sets the gold standard in marketing research and innovation.
We make it our business to provide the invaluable knowledge and insights that gives our clients the power to succeed. Whether launching new products and services or looking to strengthen existing brands by understanding more deeply your target consumers, Research International is poised to deliver best-in-class solutions. We are:
- Insightful: When a major brand wants to rethink the entire global brand marketing strategy, they come to RI. We've been tying consumer motivations and behaviors to the bottom line for major manufacturers for many years.
- Inspired: From CPG giants, pharmaceutical leaders, financial institutions, and technology to telecommunication companies, our experts provide guidance, knowledge, and results grounded in passion for the work they do.
- Innovative: From the drawing board to the screening room, from the test-market to the supermarket, RI has created dynamic innovation paths for some of the world's best-known brands.
We think harder and dive deep into the industry of every client in order to understand their market position and competitive landscape. RI is home to the brightest qualitative and quantitative experts in the industry. Our marketing science experts live and breathe business strategy. With a dazzling array of cutting-edge research tools at our disposal, we provide actionable recommendations based on sound research to bring fresh ideas to your market faster than you ever thought possible.
And, we are home to TRU, the world's leading Tween, Teen, and Twenty-something company. As a division of Kantar, WPP's unparalleled consultancy network, we offer our clients access to the finest marketing talent the world has to offer.
